It’s not about fear. It’s not about doomsday. It’s about credible, evidence-based dialogue.
The discourse around cybersecurity often veers into the territory of fear-based selling. It's an understandable, albeit flawed, approach in a world rife with digital threats. However, as an MSP owner or operator, there's a more effective and ethical way to communicate security risks to your clients, one that ditches fear in favor of credible, evidence-based dialogue.
The cybersecurity industry is saturated with messages of doom and gloom. It's tempting to use fear as a motivator, projecting worst-case scenarios to prompt clients into action.
However, this tactic can backfire.
It may cause clients to question the motives behind your recommendations, especially when those recommendations lead to services that directly benefit your bottom line. This perceived conflict of interest can erode trust and harm long-term client relationships.
Your Big Hairy Ethical Dilemma
When you conduct your own risk assessments and then propose solutions to the problems identified, a big dilemma jumps up. Your assessment could be perceived as a conflict of interest. Clients may wonder whether the assessment was conducted impartially or whether it was influenced by the potential for additional revenue.
Then BOOM: the very foundation of trust that is essential in the MSP-client relationship gets undermined.
The solution? Third-party assessments. And here’s why:
- They bring an objective perspective to the table that’s free from the potential bias of an MSP looking to sell additional services.
- Third-party assessments are conducted by experts who have no stake in the outcome, ensuring that their findings are based solely on the actual risks present in the client's environment.
Credible evidence is the cornerstone of effective risk communication. By presenting findings from a third-party assessment, you're not just selling a service; you're providing valuable, unbiased information that clients can use to make informed decisions.
The end result? You’re positioned as a trusted advisor rather than just another vendor pushing for a sale.
Transparency is another key component in building and maintaining trust with clients. By advocating for third-party assessments, you demonstrate a commitment to your clients' best interests. You show that your primary goal is to help them secure their digital assets, even if it means recommending solutions that don't directly benefit your MSP.
After a third-party assessment, your role as an MSP becomes even more crucial.
- You can help interpret the findings, prioritize the risks, and develop a tailored response plan.
- Your expertise is demonstrated in a way that is clearly aligned with your client’s needs.
- The assessment mitigates the perception of conflict.
If you're looking to communicate cybersecurity risks to your clients more effectively, third-party assessments are the way to go. Not only do they offer credible, unbiased evidence, but they also strengthen the trust between you and your clients.
Remember, in the world of cybersecurity, credibility is key – and nothing speaks louder than unbiased, third-party validation. Go to www.galacticscan.com/stack to see this difference in action.
