Easy Holiday Scams and the 2024 Security Stack: Protect Your Business Before It's Too LateThe Yodeling Pickle App Scam: A Cautionary Tale

Have you heard about the yodeling pickle app?  It's a fun, quirky app that has gained popularity during the holiday season. It looks like just a fun mindless app, but in reality, it’s a trojan horse for cybercriminals.

  • How the Scam Works: The app requests unnecessary permissions, like access to contacts or files. Once granted, it silently harvests sensitive corporate data or injects malicious code into your network.
  • The Consequences: If clients download it, their business could suffer data breaches, leading to financial losses, legal issues, and reputational damage.

It’s time to talk about your 2024 Security Stack!

Now is the perfect time to get your clients interested in the future of their security. The threats are real. You know it. I know it.  The challenge, however, is communicating threats effectively to your clients, especially the ones who think a cyberattack could never happen to them.

That’s where A Third-Party Security Assessments

A third-party security assessment is invaluable for exposing hidden risks and validating the effectiveness of your security measures.  It gives your clients an objective analysis. This external perspective helps in identifying weaknesses that internal teams might overlook.

Offering a third-party analysis put you into the position of trusted advisor, similar to a doctor giving them an unbiased opinion. You are reading out a report and simply laying down the facts. If they had a life-threatening disease, wouldn’t most try as hard as humanly possible to do something to course correct it?

The same goes for their businesses.

They’ve spent too much blood sweat and tears to simply walk away. If they understand what’s at stake and that it simply isn’t a situation where “we’ve done it this way for 10 years” is going to cut it. If they understand what’s at stake and what’s at risk, most will want to act.

It’s human nature to underestimate future risk.

Let me repeat that. It’s human nature to underestimate future risk. When they don’t see or understand—I mean really understand their risks and how fragile their businesses are put in when abstaining from security services, they will feel the need.

Third-Party Security Assessments Expose This Need.

Investing in cybersecurity is not just about preventing losses; it's about safeguarding your business's future. Here's how to convince your clients:

Highlight the Risks: Use real-world examples, like the yodeling pickle app scam, to demonstrate the potential threats.

Showcase the Benefits: Emphasize how the 2024 Security Stack can protect against these threats, highlighting features like advanced threat detection and real-time monitoring.

Leverage Third-Party Assessments: Share findings from these assessments to prove the necessity of advanced security measures.

In an era where digital threats are increasingly sophisticated, investing in advanced cybersecurity is not just wise; it's imperative. The quirky yodeling pickle app scenario is a stark reminder of how easy it is to fall prey to cyber scams. A third-party security assessment is your first step towards uncovering and mitigating these risks. Encourage your clients to invest in the 2024 Security Stack now and enter the new year with a fortified defense against cyber threats. Remember, in cybersecurity, prevention is always better than cure.